The Meta Campaign X-Ray: Complete Performance Audit
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Lowtide Lab
Your Meta ads used to work, then Meta changed how ads get delivered. While you were optimizing audiences and budgets, Meta quietly rewrote the entire system - and most advertisers haven't adapted. This complete audit shows you exactly what's broken under the new algorithm and gives you your step-by-step plan to work with the system, not against it.
The Meta Campaign X-Ray takes you through:
- Budget Efficiency Diagnosis - Discover where your budget is being wasted and why your spend isn't converting like it used to
- Targeting Reality Check - See how your current audience settings are actually constraining the new algorithm (and what to do instead)
- Creative Engine Analysis - Audit your creative library and learn why your ads aren't getting the delivery they need under Meta's new system
- Campaign Architecture Review - Identify structural problems in your account setup that are fighting against how the platform now works
- Performance Recovery Plan - Build your action plan with specific fixes to align your campaigns with Meta's updated delivery system
Fill out the diagnostic worksheets, identify what's fighting the algorithm, and create your custom recovery roadmap.
You'll get: The complete audit framework as an editable Notion template - Copy it to your workspace, fill it out for multiple campaigns, and use it as your ongoing performance diagnostic system
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